Why Deep Pockets Aren’t the Answer Anymore
It’s 1982 and I’m sitting in my first marketing meeting with what was then the world’s largest financial services organization. The conference room was as big as an airplane hanger, and suddenly I wasn’t feeling very smart.
Right before The Client and his entourage entered, I turned to my boss and whispered, “What should I do when they come in?”
He deadpanned, “Nothing. Don’t say a word, listen and learn.” I had just turned 22, and I was in cold, deep water. Time to sink or swim.
Read MoreThe Sales Message System for Small Business Marketing
You didn’t start your own business to become a marketer. But like it or not, you’re a marketer now.
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