How Much Of Your Small Business Marketing Budget Is Wasted?

October 18, 2010  |   Posted by :   |   Sales Message,Slideshow,Small Business Marketing   |   Comments Off on How Much Of Your Small Business Marketing Budget Is Wasted?»

Sales Message Marketing--How Much of Your Marketing Budget is Wasted?

You’re burning through 20 – 30% of your budget, if you’re not using the 3-Part Sales Message System.

Let’s do some grade school math: Add up what you plan to spend on marketing communications this year, including your website, ads, brochures, sales presentations, direct marketing and so on.

Multiply that number by 25%. That’s approximately what you’ll save, when you start every marketing communications project using the 3-Part Sales Message System . You may save a little more or a little less, depending on your organization. 25% is the average, based on my building and launching 100+ platforms over the past 10 years.

It doesn’t matter what budget number you start with. Whether you save $25,000 on a $100,000 budget. Or $2,500 on $10,000. You WILL free up a significant amount of time, effort and money that you can either reallocate elsewhere, to be more productive. Or, just take the savings to your bottom line. And, that’s a key point…

Looking to cut costs? Be more productive? Or both? The 3-Part Sales Message System can help you do it all.

According to a recent article in Advertising Age, “Marketers are facing persistent headwinds and expect them to become a permanent condition… The likely permanent squeeze on budgets will become the New Normal.” Most chief marketing officers and marketing directors around the world believe “they expect their marketing budgets to shrink and reflect the market austerity.”

The 3-Part Sales Message System is built for the times. But in truth, it makes sense in any economy. Who wouldn’t like to get the most value possible out of every marketing dollar spent?


GET STARTED NOW. Click here for your FREE Report: 7 Ways to Save Marketing Dollars in A Down Economy.

To talk about creating a sales message for your organization, email Andy Bartling at Or call 314-570-7453.

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